A dual approach to access videos
United to Heal presents its community with two channels through which it can consume its video content.
When online summits are in session, viewers are encouraged to visit United to Heal’s site and access the video interviews, free of charge. Once uploaded, these videos are accessible for a period 24 hours.
Those interested in gaining access to United to Heal’s entire video library, can subscribe to the site, at any time. Once the payment process is complete, new subscribers gain indefinite access to any and all videos existing within United to Heal’s archives.
The rise of online conferences during COVID-19 & the need for better solutions
When developing this two-headed video approach, Mr. Berner chose Vimeo to host United to Heal’s video content. The videos uploaded during the summit (and which can be accessed freely for a period of 24 hours) would routinely attract several thousands of viewers.
The spread of COVID-19 had a significant impact on the average viewership of said conferences.
Much of the summits’ audience stuck in various states of quarantine, along with a spike in interest to consume health-related content resulted in the interview videos attracting an average of 18,000 viewers.
Such an increase in audience size necessitated a considerable expansion of bandwidth.
Inconsistent levels of customer success had Mr. Brenner’s reexamining his reliance on his chosen video hosting platform even before the outspread of the global pandemic. A disproportionate and seemingly arbitrary spike in price for bandwidth that would accommodate the exponential growth in viewership led Mr. Brenner to seek more dynamic solutions.
Cincopa bandwidth provision:
The swaying card
After conducting a diligent research process of the video hosting market, Cincopa arose as the optimal solution; one that would provide flexible bandwidth,(key to delivering a flawless viewing experience to a vast audience) at an affordable, straightforward price.
Leveraging Cincopa’s robust security features, United to Heal continues to stipulate access to its entire video library by paid subscription.
Once the payment process successfully commences, new subscribers are emailed a user and password. Users are encouraged to submit these to a form, after which they will gain access to a landing page featuring their requested videos.
The explosion in interest for summit-related videos brought in a large number of international viewers who cannot comprehend German, the language in which the interviews are predominantly conducted in. Conversely, a majority German-speaking audience would find it difficult to follow the select interviews which are conducted in English.
available for subscribers on United to Heal’s site.
Based on the data pertaining to the last few summits, United to Heal will optimize its approach to interviews and better plan for future events.